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New Name, Same Trusted Capabilities: Emerson Network Power Rebrands as Vertiv™ in Singapore

January 19, 2017

Singapore [January 19, 2017] – Vertiv™, formerly Emerson Network Power, today officially launched under its new branding in Singapore, unveiling new product offerings and eyeing key opportunities in a move to support the digital economy. Vertiv is the new name, but the company is still an established global industry leader. It's a trusted partner for the operators in data centers, communication networks and commercial and industrial facilities, and one with newfound speed, focus and flexibility as a standalone company.

Singapore is the second leg of the launch of Vertiv in Asia, following its rebrand from Emerson Network Power. The global campaign to rebrand Vertiv as a standalone company commenced in December 2016, after the completion of the sale to Platinum Equity. Rob Johnson was also named new CEO.

Vertiv in Singapore will build on the broad portfolio of product and service offerings for power, thermal and IT management capabilities it previously offered as Emerson Network Power, including its industry-leading flagship brands ASCO®, Chloride®, Liebert®, NetSure™ and Trellis™.

Anand Sanghi, president, Asia, Vertiv, said of the re-launch: "Asia is and will continue to be a key market for us. Singapore is leading the drive towards a digital economy with some of our most sophisticated and innovative customers in the region. We have a rich and proud history here and now with the launch of Vertiv, we look forward to serving our customers with greater agility and focus. Our deep understanding of data centers, communication networks, and industrial and commercial facilities coupled with our innovative products, solutions and service network sets us apart as Vertiv."

Following the launch, Vertiv also unveiled its key product offerings in Singapore. This includes the high-efficiency, low PUE (power usage effectiveness) Liebert® eXL UPS, the Liebert APM UPS with modular power scalability for quick and easy capacity increases, the SmartRow™ Plus integrated solution for edge computing deployments and its Avocent® switches for physical and cybersecurity.

According to Matthew Kong, country manager, Singapore, Vertiv, the company will be focusing on the areas of collocation, transportation, government, mid market and telecom in 2017.

"Vertiv will continue to focus on its customers in these key verticals as we are seeing rapid growth and development in these areas. Both private and public cloud hosting services are increasing in Singapore and these businesses require flexible, agile solutions to support their business growth. On top of that, we will continue to work closely and enhance our relationships with our channel partners, IT vendors and contractors in the mid market space," said Kong.

"We recently unveiled our top data center trends predictions for 2017 and in that we see increasing focus being placed on the critical infrastructure as a globally connected, always on, mobile and social world is rapidly transforming how consumers and businesses interact and transact. Edge computing, the Industrial Internet of Things (IIoT), and data center sustainability and efficiency will all require the right technology and services in place. This will be our mission as Vertiv: to support our customers as they adopt these trends and grow their business," Sanghi said.

For more information, visit

About Vertiv

Vertiv designs, builds and services critical infrastructure that enables vital applications for data centers, communication networks and commercial and industrial facilities. Formerly Emerson Network Power, Vertiv supports today's growing mobile and cloud computing markets with a portfolio of power, thermal and infrastructure management solutions including the ASCO®, Chloride®, Liebert®, NetSure™ and Trellis™ brands. Sales in fiscal 2016 were $4.4 billion. For more information, visit

Katrina Tirante
T +6326203600 Ext 7666

Reinier Dungca
T +6326203600 Ext 7657

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