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New Name, Same Trusted Capabilities: Emerson Network Power Rebrands as Vertiv in Indonesia

May 19, 2017

Jakarta, Indonesia – Vertiv, formerly Emerson Network Power, today officially launched under its new branding in Indonesia. As Vertiv, the company remains a trusted partner for the operators in data centers, communication networks and commercial and industrial facilities.

Through its authorized distributors, PT DKSH Indonesia and PT Abhimata Citra Abadi, Vertiv will continue to build on the broad portfolio of product and service offerings for power, thermal and IT management capabilities it previously offered  as Emerson Network Power, including its industry-leading flagship brands ASCO®, Chloride®, Liebert®, NetSure™ and Trellis™. 

This launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity. With its rebranding, Vertiv now has newfound speed, focus and flexibility as a standalone company.

“Indonesia has one of the fastest growing digital economies in Southeast Asia with substantial investments not only in the cloud and collocation space, but also in telecom, banking and healthcare,” said Paul Churchill, vice president, Southeast Asia sales, Vertiv. “Over the past couple of months we have seen local and multinational firms ramp up their infrastructure, expanding rapidly and adopting technology trends such as Internet of Things (IoT), resulting in a bigger demand for reliable IT services. Now that we are Vertiv, we are able to move with greater speed, allowing us to better respond to our customers’ challenges. With the help of our local distributors and partners, I am confident that we can help our customers achieve great success.”

PT DKSH Indonesia is the authorized distributor of Vertiv data center, industrial, data center infrastructure management (DCIM) and distribution solutions, while PT. Abhimata Citra Abadi is the authorized distributor of Vertiv DC power and Siteweb™ monitoring solutions. Through its key partners, Vertiv will continuously tap into growing infrastructure opportunities in the colocation, transportation and telecom industries in Indonesia.

In addition, Vertiv in Indonesia has a strong network of partners, including Synnex Metrodata Indonesia, Jaya Teknik Indonesia, Diantama Perdana Wisesa, PT Mustika Memadata and Sahabat Sukses Solusi (3S).

Hanno Elbraechter, business unit technology head, DKSH, stated: “Since being officially appointed as an exclusive distributor and authorized service provider of Vertiv enterprise products in March 2016, DKSH has successfully built a strong team and delivered many key projects. We congratulate Vertiv in their new success era and will continue to bring Vertiv’s expertise in power, thermal, IT management and services to data centers, communication networks and industrial applications in Indonesia.”

“Through our partnership with Vertiv, we have seen great success in providing our customers with industry-leading solutions for their critical infrastructure. We congratulate Vertiv in their rebrand and look forward to a stronger partnership in the years to come,” said Yuslinda Nasution, president and director of PT. Abhimata Citra Abadi.

In December 2016, Platinum Equity acquired Emerson Network Power in a transaction valued in excess of $4 billion.  Industry veteran Rob Johnson was also named as the CEO. For more information, visit


About Vertiv
Vertiv designs, builds and services critical infrastructure that enables vital applications for data centers, communication networks and commercial and industrial facilities. Formerly Emerson Network Power, Vertiv supports today’s growing mobile and cloud computing markets with a portfolio of power, thermal and infrastructure management solutions including the ASCO®, Chloride®, Liebert®, NetSure™ and Trellis™ brands. Sales in fiscal 2016 were $4.4 billion. For more information, visit


About PT DKSH Indonesia
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 750 business locations in 35 countries – 720 of them in Asia – and 27,600 specialized staff, DKSH generated net sales of CHF 9.8 billion in 2014.

The company offers a tailor-made, integrated portfolio of sourcing, marketing, sales, distribution and after-sales services. It provides business partners with expertise as well as on-the-ground logistics based on a comprehensive network of unique size and depth. Business activities are organized into four specialized Business Units that mirror DKSH fields of expertise: Consumer Goods, Healthcare, Performance Materials and Technology. In 2015, DKSH celebrates its 150th anniversary. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific. See more at:


About PT Abhimata Citra Abadi
PT Abhimata Citra Abadi stands out as one of the leading Telco and IT solution provider in telecommunication and service providers sectors. Established in Jakarta in 1989 as a subsidiary of PT Elang Mahkota Teknologi (EMTEK Group), in respond to the growing needs of Indonesia's telecommunication industry and service providers sectors. PT Abhimata Citra Abadi provides the best quality of solution and services to ranging from system provider, system integration, project management, system implementation, maintenance, technical support and system consultation. With diverse product and solution portfolio combined with highly competence people, experience and local knowledge, PT Abhimata Citra Abadi would provide added value to your required solutions. For more information, visit



Katrina Tirante
T +6326203600 Ext 7666


Reinier Dungca
T +6326203600 Ext 7657

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