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New Name, Same Trusted Capabilities: Emerson Network Power Rebrands as Vertiv in the UAE

February 21, 2017

Dubai, UAE (February 21, 2017) – Vertiv, the business formerly known as Emerson Network Power, has officially launched under its new branding in the UAE.

Vertiv is a global provider of mission-critical infrastructure technologies for vital applications in data centers, communication networks, and commercial and industrial environments. The company, which is headquartered in Columbus, Ohio (USA), has more than 20,000 employees and 28 manufacturing and assembly facilities worldwide. Vertiv will continue to build on the broad portfolio of product and service offerings for power, thermal and IT management capabilities it previously offered as Emerson Network Power, including its industry-leading flagship brands ASCO®, Chloride®, Liebert®, NetSure and Trellis. Backed by over 255 service centers worldwide, with over 3,000 service field engineers and more than 400 technical support/response people, Vertiv is able to support customers wherever they are across the globe.

Giordano Albertazzi, president of Vertiv in Europe, Middle East and Africa, said “As a new, standalone company, Vertiv has the opportunity to develop the business quicker and to make strategic decisions which are focused purely on the industry we operate in. The UAE as well as the broader Middle East & Africa region will continue to be a key market for us as it matures towards advanced deployments.”

“We have been in the UAE for many years and as Vertiv we will continue to support the country’s evolving needs in IT and digital infrastructure” added Pierre Havenga, managing director of Vertiv in Middle East and Africa. “We thrive towards ensuring our technologies fulfill our local customer requirements to optimize their operations with the highest levels of availability and reliability in all market segments, from the public sector to healthcare to finance. At the same time, we are looking at reinforcing our partnerships and growing the local network of technology distributors and resellers.”

Dubai is a strategic location for Vertiv as it serves as the headquarters of the UAE market unit as well as the regional operations center for the Middle East & Africa region, with employees performing key sales, technical and service support roles.

In support of its rebranding as Vertiv, the company has recently unveiled its new website at and has launched an advertising campaign to introduce its new brand with the theme “Your Mission is Critical.” The campaign will run in major global business and technology industry print and online media, such as The New York Times, The Wall Street Journal, Forbes, Fast Company, Wired, TechCrunch and IDG Tech Network, as well as in selected UAE media.

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About Vertiv
Vertiv designs, builds and services critical infrastructure that enables vital applications for data centers, communication networks and commercial and industrial facilities. Formerly Emerson Network Power, Vertiv supports today’s growing mobile and cloud computing markets with a portfolio of power, thermal and infrastructure management solutions including the ASCO®, Chloride®, Liebert®, NetSure™ and Trellis™ brands. Sales in fiscal 2016 were $4.4 billion. For more information, visit

UAE Media Contact
Sheryn Boustany
Weber Shandwick


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